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About the exhibition

A flower in my heart and in your eye

From Upper Town through Prisavlje to Bundek

What would the world be like without colour, scent, form?
Certainly, a kind of spiritual desolation. If the flower is not a glimpse of eternity in our eye, than what is?

So the real question is: What would Zagreb be without Floraart? Without fifty years of flowers at the heart of the city. Without hundreds and thousands of different and extraordinary plants, various arrangements, actions, holidays and magical moments we have witnessed, experienced and received. As a gift and a part of our tradition. As our horticulture or more precisely – culture itself. So, what would Zagreb be without Flower Fair, without Floraart?

The answer is simple: it would not be the Zagreb left in heritage by our ancestors, it would not be the Zagreb we have to leave to our children!

So it is not an overstatement to say that this horticultural and cultural event in Zagreb traces its roots back to 1891 or 1906, since these are the years of the first flower exhibitions in Zagreb captured in old postcards. Of course, these times relied on even older times, on the tradition of Zagreb medieval gardens, those charming oases of beauty from which the garden culture of the city later emerged, the culture whose historical peak is certainly Maksimir park and the line of public parks forming Lenuci's horseshoe.

For all information about the 53rd anniversary of Floraart please contact the executive committee

ZAGREB HOLDING Ltd
ZRINJEVAC Subsidiary

Remetinecka cesta 15
10020 ZAGREB

Contact
Marijana Mihalj
T:   +385 1 6420 679
E: marijana.mihalj@zgh.hr